Creative Brief
Target Audience
• Marine conservationists and scientists
• Environmental advocacy groups
• Educators and students
• Eco-conscious businesses and individuals
• Marine conservationists and scientists
• Environmental advocacy groups
• Educators and students
• Eco-conscious businesses and individuals
Mission
• To shift perspectives about sharks, dispelling fear and misconceptions
• Educate, and empower attendees to take action toward shark conservation and sustainable marine practices.
• To shift perspectives about sharks, dispelling fear and misconceptions
• Educate, and empower attendees to take action toward shark conservation and sustainable marine practices.
Project Objective
• To raise awareness about the importance of shark conservation and marine ecosystems while encouraging actionable change—through education, partnerships, and direct engagement.
• To raise awareness about the importance of shark conservation and marine ecosystems while encouraging actionable change—through education, partnerships, and direct engagement.
Message
- Learn, engage, and take action to protect sharks and our oceans.
- Learn, engage, and take action to protect sharks and our oceans.
Product/Deliverable
• Brand Identity
• Conference Merchandise
• Screen-Based Prototype
• Brand Identity
• Conference Merchandise
• Screen-Based Prototype
Brainstorming & Naming
Names List
1. SharkShift
The name SharkShift represents the goal of shifting perceptions about sharks—transforming their negative reputation into a positive understanding of their importance and bringing their vital role in the ecosystem into the light.
2. SharkBite
SharkBite plays on the fear-based reputation of sharks. By reclaiming this idea, the name grabs attention and redirects it toward learning about their significance, dispelling misconceptions, and focusing on conservation.
Final Logo & Extensions
3" sharkshift logo
shark dermal denticles pattern inspiration
Color Palette & Typography
color palatte
logo font
Fold Out Poster
This fold-out poster is designed to both an informative and inspirational piece for SharkShift's event program. The front provides clear and organized details about the event.
The back features a timeless inspirational message designed to resonate with attendees beyond the event.
Merchandise & Signage
Screen-Based Media
Reflection
This was my first experience creating a brand identity from scratch, and if I had the opportunity to do it again, I would have take more time to research and better align my design with my target audience. One of the most challenging aspects of this project was designing the fold-out poster. It required working with multiple programs simultaneously and ensuring that all elements connected seamlessly. Visualizing how the design would look both folded and fully spread out was also a challenge.
Despite these difficulties, I'm grateful for the new skills I've gained throughout this class. Moving forward, I'm excited to apply these lessons to future projects and continue improving my design process.
